The sense of smell plays an important role in our perceptions. According to a world leading authority, the Smell and Taste Treatment and Research Foundation in Chicago, the sense of smell plays a more vital role in making a first impression than sight or hearing. Smell directly impacts on the brain, has the potential to affect moods and prompts positive or negative responses.

If a washroom has an unpleasant smell, it will be judged as dirty. Even if a washroom has been cleaned thoroughly an odour is created as soon as the facilities are used. Eliminating unpleasant, 'unavoidable' odours and introducing fresh, pleasant fragrances into the washroom environment will convey the fact that the room is clean and hygienic. In other words, if the washroom smells clean, the public is reassured that it IS clean.

NEUTRALLE fragrances are some of the most sophisticated in the world. They are linked to international perfume brands, having been developed using the same techniques. Only the finest perfume oils are used and each fragrance is 'mapped' according to fragrance type and regional preference.

Creating the right environment is a matter of choice. There are currently 16 NEUTRALLE fragrances to choose from and one lightly scented odour neutraliser.

Using the same fragrance continually can have the effect of creating 'fragrance fatigue', where the impact of the fragrance is lost through over-familiarisation. Regular rotation of fragrances can prevent this from happening, helping to maintain awareness of a fresh environment.